Weekend Edition

The AI Content Leverage Matrix

Your Brain Is Too Expensive for Commodity Work

Jan 10 • Peter Benei

Everything's fake until proven otherwise.

How marketers build trust when synthetic is the default.

Nov 29, 2025 • Peter Benei

The Taste Economy: Why Curators Will Win the Next Decade

A Taste Gap In AI Marketing - Part IV.

Nov 22, 2025 • Peter Benei

Building a Taste-Driven Organization

A Taste Gap In AI Marketing - Part III.

Nov 15, 2025 • Peter Benei

How to Train Your Taste Using AI

A Taste Gap In AI Marketing - Part II

Nov 8, 2025 • Peter Benei

The crisis in taste and why AI might make it worse

The Taste Gap in AI Marketing - Part I.

Nov 1, 2025 • Peter Benei

For a billion dollars more

John Wayne meets Sam Altman on Wall Street

Nov 1, 2025 • Peter Benei

The Moral Map of Marketing Automation

What can be automated shouldn't always be.

Oct 25, 2025 • Peter Benei

The End of Linear Marketing

The marketer’s job isn’t execution, it’s keeping the system in motion.

Oct 18, 2025 • Peter Benei

What happens to marketing when AI closes the 5% productivity gap

Oct 11, 2025 • Peter Benei

From Freelancers to Agents-as-a-Service

The age of bulk freelance creative output is over.

Oct 4, 2025 • Peter Benei

The Death of the 10 Blue Links

Google crowns AI Answers as the new king of search

Sep 27, 2025 • Peter Benei

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