The Human Context Window

When digital creation is limitless, the real limit is YOU

Just realized our newsletter went online at the end of February 2025. Around a year ago. What a run.

At that time, we were mostly talking about how content creation was changing as AI became an infinite source of content. We discussed how organizational restructuring was inevitable as AI became a relentless optimizer and automator of workflows.

What were ideas, assumptions, and predictions last year became reality this year. The boring statement turned out to be true: today’s AI is the best it has ever been, and it will be 10x better tomorrow.

Everyone got the memo. The global white-collar job market is undergoing the biggest restructuring since the invention of personal computing. AI tools have advanced to the point where anyone can create anything digital, literally from scratch, in minutes. Content, copy, video, websites, SaaS products — you name it.

We barely have limits anymore. The question “Can I make this?” has lost its meaning. The questions that matter now: “Should I make this?”…