10 Ways to 10x Your Marketing Work With AI (No BS Edition)

We've heard you. Here are our quick wins.

We don’t do listicles. We do strategy, frameworks, and long-form analysis. And we are definitely not your “I started as a DJ, now I am an AI expert” kinda source.

But over the past month, you’ve told us, loud and clear, that you also need quick wins. Tactical moves you can implement today. Not “think about this,” but “do this right now.”

In the last weeks, we’ve gone deep into tech, vibe-coding marketing apps, crazy workflows, and high-end AI marketing leadership content. But most of you have very grounded problems.

So this weekend, we’re doing something different.

We are sharing our 10 easiest workflow fixes you can implement in under 2 hours. All of them can save you 5-10 hours every week going forward.

Basically, 10X your marketing work overnight.

Every tip comes from how we actually run AI-Ready CMO. We will use real examples from our brand and workflows.

Let’s go.

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1. Stop Losing Your Work: Build a Capture System

The Problem:
You create a brilliant strategy in ChatGPT or Claude. Then you close the tab. Gone forever, or it stays in an endless list of chat history. No version control, no way to iterate, no editable file you can hand to your team.

The Fix:
Set up a capture system so AI outputs land somewhere useful automatically.

How to Implement (15 minutes):

Option A: Claude Projects (recommended)

1. Go to claude.ai → Create a new Project called “Marketing Brain.”

2. Add this to Project Instructions:

At the end of every response, provide a markdown-formatted version I can copy directly to Google Docs or Notion. Include:
- Clear headings
- Bullet points where relevant
- No extra commentary, just clean copy-paste ready content

3. Now every conversation saves automatically + gives you clean exports

Option B: ChatGPT Custom Instructions

1. Go to Settings → Personalization → Custom Instructions

2. In “How would you like ChatGPT to respond?” add:

Always end responses with a markdown code block containing a clean, copy-paste ready version of your output. Format for Google Docs or Notion with clear headings and structure.

Option C: Notion AI + Database

1. Create a Notion database called “AI Outputs.”

2. Properties: Date, Project, Output Type, Status

3. Every time you use AI, copy the output into a new database entry

4. Now you have a searchable, version-controlled AI work

Time saved: 3-5 hours/week you currently spend recreating lost work or saying “I know I wrote something about this...”

Pro tip: Set a daily reminder at 4 pm: “Save today’s AI work.” Takes 2 minutes, prevents hours of loss.

Extra tip: If you are chatting back and forth with the AI before reaching a final conclusion (prompt better!), modify the instruction by adding a requirement before the markdown file. The requirement should be a prompt from the user: “Summary.”

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2. Build Your Marketing Command Center

The Problem:
You keep re-explaining your business to AI. Every conversation starts from zero. “We’re a B2B SaaS company targeting...” You’ve said it 47 times. AI never remembers your brand voice, audience, strategy, or past decisions.

The Fix:
Create a Claude Project that knows everything about your business, brand, and strategy. One setup, infinite conversations.

How to Implement (1-2 hours, game-changing):

Step 1: Create your Project (5 min)

1. Go to claude.ai → Projects → “Create Project”

2. Name it: “[Your Company] Marketing Command Center”

3. This becomes your AI brain for all marketing work

Step 2: Upload your core documents (30 min)

Add these files (if you have them):

• Brand voice guide (examples of your best writing)

• Target audience profiles (who you serve, their pain points)

• Competitive analysis (who you’re up against)

• Product positioning docs (what you sell, why it matters)

• Past campaign performance (what worked, what didn’t)

• Content calendar/strategy docs

• Customer research/testimonials

• Sales scripts or pitch decks

Don’t have formal docs? Create simple versions:

• 1-page “This is how we sound” (10 examples of your voice)

• 1-page “This is our audience” (demographics, job titles, pain points)

• 1-page “This is what we sell and why it matters”

Step 3: Write your Custom Instructions (30 min)

This is where the magic happens. Tell Claude who you are and how to help.

Example Custom Instructions (adapt for your business):

ABOUT MY BUSINESS:
[Company name] is a [what you do] serving [who you serve].
Our mission: [one sentence]
Our differentiation: [what makes you different]
Current focus: [primary goal for this quarter]

AUDIENCE:
Primary: [title, industry, company size]
Pain points: [top 3 problems you solve]
They value: [what matters to them—speed? cost? quality?]

BRAND VOICE:
[Paste your voice principles—see Tip #3 for how to build this]

NEVER use these phrases: [your forbidden list]

YOUR ROLE:
You are my marketing strategist and content creation partner. 

When I ask for content:
- Always reference our brand voice and audience
- Default to our positioning unless I say otherwise
- Flag if something feels off-brand or off-strategy
- Provide options when strategy is unclear
- Push back if I'm asking for something that won't work for our audience

When I ask for strategy:
- Reference past campaigns and performance data in project files
- Ask clarifying questions if context is missing
- Show me what I'm not seeing, don't just agree
- Ground recommendations in our specific business reality

OUTPUT FORMAT:
[How you want responses structured—bullets vs prose, length, etc.]

Step 4: Test it (10 min)

Open a chat in your Project and ask:

• “Write a LinkedIn post about [topic] in our brand voice”

• “Our email open rates dropped 15%. What should we test?”

• “I need a campaign strategy for Q2. What do you need to know?”

Check: Does Claude sound like you? Does it reference your docs? Does it ask smart questions?

If no, refine your instructions. If yes, you’re done.

Step 5: Make it your default workspace (5 min)

• Bookmark the Project

• Use it for ALL marketing work

• Every conversation builds on the last

• Your AI gets smarter about your business every day

Why this works: You’re building institutional knowledge in AI. Context compounds. By conversation 50, Claude knows your business better than most of your team. No more “let me explain our positioning again.”

Time saved: 2-3 hours/week explaining context + dramatically better output quality

Pro tip: Every time you run a campaign, have a post-mortem conversation in the Project: “Here’s what we tried, here’s what worked, here’s what failed, here’s what we learned.” Now that knowledge lives in your Marketing Command Center forever. When you plan next quarter’s campaigns, Claude will reference what worked last quarter WITHOUT YOU ASKING. That’s when you know the system is working.

Works with ChatGPT (Custom GPT) or other LLMs of your choice.

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Real example: How we built the AI-Ready CMO Command Center

Here’s what’s in our Project files:

• Brand voice guide (with forbidden phrases)

• Audience insights (survey results from 1,000+ readers)

• Analytics reports (what content performs)

• Social media strategy docs

• Past newsletter examples (50+ issues)

• Lead magnet inventory (20+ resources)

• Competitor analysis

• Revenue model and goals

• Partner profiles (who we are, how we work)

Our Custom Instructions include:

• Who our audience is (77% Director+, 31% C-suite)

• How we sound (conversational authority, anti-hype, direct, no bs)

• What we never say (50+ forbidden phrases)

• Strategic priorities (subscriber growth, paid conversions)

• Content structure preferences

When we ask Claude to write a newsletter, it:

• Automatically uses our voice (no re-explaining)

• References our past content (builds on existing themes)

• Targets the right audience level (senior marketers, not ICs)

• Includes natural CTAs (based on what’s converted before)

• Flags if something feels off-strategy

We went from spending 30 minutes per request explaining context to zero minutes.

The Project knows us. Every conversation makes it smarter.

This is how you scale yourself without losing what makes you distinct.

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3. Turn Meeting Notes Into Strategy Docs

The Problem:
You have 47 Google Docs titled “Strategy thoughts,” “Marketing ideas Q4,” “Notes from leadership call.” None of them is actually a strategy. Just fragments.

The Fix:
A monthly synthesis prompt that finds patterns in your messy notes so you can make decisions.

How to Implement (30 minutes):

Step 1: Gather your notes (15 min)

1. Open Google Drive or wherever you store your files/notes

2. Search for docs modified in the last 30 days

3. Filter for your meeting notes, strategy docs, and random idea dumps

4. Copy-paste them all into one doc (formatting doesn’t matter)

Step 2: Run the synthesis prompt (5 min)

I'm going to paste 30 days of meeting notes, strategy fragments, and half-baked ideas. I need you to:

1. What patterns keep appearing? (What am I circling but not landing?)
2. What decisions am I avoiding? (What questions come up but never get answered?)
3. What themes could become strategic pillars? (What's actually coherent enough to build on?)
4. What should I stop thinking about? (What's noise, not signal?)

Do NOT make decisions for me. Do NOT write strategy. Just show me what's in my own head so I can see it clearly.

[Paste notes here]

Step 3: Schedule this monthly (5 min)

• Set a calendar reminder: First Monday of every month, 9 am

• Block 1 hour: “AI Strategy Synthesis”

• Do this before your monthly planning, not after

Step 4: Turn patterns into decisions (5 min)

• Pick the top 3 patterns AI surfaced

• For each one, ask yourself: “Is this a real priority or just recurring noise?”

• The ones that make you uncomfortable = the decisions you’re avoiding

• Those are your strategic priorities for next month

Time saved: 4-6 hours/month of “What was I thinking?” + prevents weeks of going in circles

Why this works: AI doesn’t create clarity. It reveals what’s already there. You still make the call.

Pro tip: After AI shows you what decisions you’re avoiding, ask yourself: “Why am I avoiding this?” Usually it’s one of three reasons: (1) You don’t have enough information (fixable, go get it), (2) You’re afraid of the answer (do it anyway, clarity > comfort), or (3) It’s actually not important (stop thinking about it). The act of naming WHY you’re avoiding something often breaks the paralysis.

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4. Create Your “Voice DNA” File

The Problem:
You ask AI to write something in your brand voice. It comes back sounding like every other AI-generated marketing content: smooth, safe, soulless, vanilla.

The Fix:
Build a Voice DNA file that trains AI on what you DON’T sound like, not just what you do.

How to Implement (1 hour, do once):

Step 1: Collect 10 examples of your best voice (20 min)

• Find 10 pieces of content that sound distinctly like YOUR brand

• Could be: emails, LinkedIn posts, newsletter intros, landing page copy

• Copy-paste into a doc labeled “THIS IS US”

Step 2: Collect 10 counter-examples (20 min)

• Find 10 pieces of generic marketing content that make you cringe

• Sources: Competitor blogs, corporate LinkedIn, AI-generated slop

• Copy-paste into a doc labeled “THIS IS NOT US”

Step 3: Extract the patterns (15 min)

Here are 10 examples of our brand voice [paste THIS IS US]

And 10 examples of what we never sound like [paste THIS IS NOT US]

Extract:
1. 5 voice principles (what makes us distinct?)
2. 10 forbidden phrases (what should we never say?)
3. 5 structural patterns (how do we build sentences/paragraphs?)

Format this as a single reference doc I can paste into future prompts.

Step 4: Save as a snippet (5 min)

• Save the AI output as “Brand Voice DNA”

• Store it in: Notion, Google Docs, text expander, wherever you’ll actually use it

• Add this to the top of every content prompt going forward

Example Voice DNA (from AI-Ready CMO):

VOICE PRINCIPLES:
- Conversational authority (not academic, not casual)
- Short sentences. Clear hierarchy.
- Prove, don't claim
- Anti-hype, pro-realism
- Senior-level framing (C-suite language, not IC tactics)
- OK to be confrontative, direct

FORBIDDEN PHRASES:
- "Leverage" (anything)
- "Revolutionary AI"
- "Game-changer"
- "Unlock your potential"
- "10x your results overnight" (unless we're being ironic)
- Any phrase with an emoji
- "Synergies," "paradigm shift," "circle back"
- "Excited to announce"
- "Thrilled to share"
- "Hope this helps!"

STRUCTURAL PATTERNS:
- Lead with the news hook, not context
- One idea per paragraph
- Bullet points only when listing 3+ items
- Always answer "So what?" within first 100 words
- End with action, not inspiration

Why this works: Negative constraints create sharper outputs than positive examples alone. AI learns boundaries, not just style. It’s the difference between “write like this” and “never cross this line.”

Time saved: 2-3 hours/week editing AI outputs back to human

Pro tip: Once a month, read through your AI-generated content from the past 30 days. Look for phrases that slipped through that feel “off.” Add them to your Forbidden Phrases list. Your Voice DNA file should evolve as your brand voice sharpens. We started with 10 forbidden phrases. We’re now at 47. Each one represents a close call we caught.