The Most Creative I've Felt in Years
AI Made Me More Creative
I’ve felt the most creative in years.
Not because I suddenly became technical. Not because I learned to code. Because AI finally reached a level where my lack of skill with certain tools is no longer a matter.
I’ve spent the last few weeks building AI marketing tools. You’ve probably seen our announcement about our toolkit and the post about the era of personal software.
I am not a coder. Far from it. My identity was literally the farthest from anything “engineering.” I view myself as a creative.
I’m more focused and dedicated than most people, but only because I get distracted and unmotivated shamefully easily. I’m the farthest from being organized, disciplined, and methodical. But in almost any setting, I have the best out-of-the-box, boldest ideas, and I’m inspirational and persuasive. I treat work as play, and I love to play.
So when I say AI has 10x-ed my creativity, I mean it.
It doesn’t matter if I don’t know how to use Figma properly. It doesn’t matter that I can’t write code. Hell, I literally registered on GitHub two weeks ago, for the first time ever.
I just WILL my ideas into action. I materialize software out of thin air. Or at least, out of Claude Code.
But Peter, it is the AI that does this, not you.
Yeah, really? So why are only a few thousand people using AI to build software? Why is it in the hands of early adopters? Why didn’t you build with it?
Go to an AI marketing conference. They have keynotes on how to create custom GPTs and projects in Claude. Features that went online years ago. Look at courses from AI gurus who suddenly became AI experts. Mindblowingly simple tips and tricks.
It is the human. Always the human who creates. It is we who have the power of creativity. And it is we who fail if the AI creates something sloppy. It is not the AI that lacks creativity. You are.
Creativity IS problem-solving
I solve problems very quickly and efficiently. This is what we do, creative people. We LOVE solving problems, especially under pressure.
Creativity starts with the problem. We either react to one or create one.
I never start with the solution. I start with the problem. I sketch out the problems, angles, issues, and pains my customers or audience might face. It either requires research or I just work from my own experiences.
The AI-Ready CMO brand itself was born out of a problem. I didn’t want to do full-time work anymore. I got burned out too many times. I was fine with consulting, but there were fewer opportunities in 2025 than in 2024, so I needed something new.
I knew AI was amazing and would be the future, but almost all AI-related content was either massive bs written by guys who were DJs months before they miraculously became AI experts, or it was so technical that it was written by and for engineers. I wanted something practitioner-led by actual marketers that filters out the bs. I also knew that social media itself was destined to be flooded with slop, but email would still be king. So why not build an audience there?
Once I have the problem, I think about the solution. Basic? Maybe, but most people think first about the process. How to solve. How to get there. How to connect the problem with the solution. I couldn’t care less about the process. Never could.
I want the fastest route between the two with minimal effort, so no time or resources are wasted. The only thing that matters to me: can it be done? If yes, it doesn’t matter how. Make it elegant. I love elegant problem-solving.
Most people focus on the how. The details. And yes, some creatives are also artisans. I adore and sometimes envy artisans. But I never had the discipline or commitment.
Now, no one needs to be an artisan or an expert in artisanal tools to craft creative solutions to deep problems.
You need self-awareness because recognizing a problem requires reflection and empathy. You need imagination to figure out the ideal solution, and the will to solve the problem. Lastly, you need taste or the ability to judge how efficient the solution is.
That IS the essence of any creative process.
Btw, we wrote an entire series on taste & AI. It starts with Part 1, this:
Before AI, the bridge between reflection and imagination was the creative process. The artisanal method. The crafting, or the craft itself. I’m not saying this won’t matter anymore now that we have AI. Actually, high-end human-only craftsmanship will matter more, especially now that AI is doing an OK level of craftsmanship.
But I argue that there has never been a better time in history to awaken your inner creativity. Because now, you don’t need to be an artisan to solve creative problems.
Let me explain how it works with an example.