The era of personal marketing software

The AI-Ready CMO marketing toolkit is here

There are only a handful of tools that feel just right.

I know. I’ve sourced hundreds of them for dozens of teams across millions of use cases.

Most SaaS tools fall into two categories:

The overkills. You need 4-5 basic features. They give you 100. Then they bury what you actually need in premium tiers while stuffing the cheap plans with garbage you’ll never touch. Pay more or go home.

The inflexibles. Great for that one thing. Useless for everything adjacent. So you sign up for a complementary tool that costs more than the original—because they know you have no choice.

And the pricing… Some marketing tools are daylight robbery. Spending 10-15% of your budget on the tools that let you do your job isn’t normal. It’s not OK.

I can give you 100 more reasons why marketers need tools built for them specifically. Tools that:

• Solve one problem and one problem only

• Fully adapt to their needs, goals, teams, and workflows

• Are cheap, reliable, simple

A universal screwdriver. Not a metal box with 100 inter…