The era of personal marketing software
The AI-Ready CMO marketing toolkit is here
There are only a handful of tools that feel just right.
I know. I’ve sourced hundreds of them for dozens of teams across millions of use cases.
Most SaaS tools fall into two categories:
The overkills. You need 4-5 basic features. They give you 100. Then they bury what you actually need in premium tiers while stuffing the cheap plans with garbage you’ll never touch. Pay more or go home.
The inflexibles. Great for that one thing. Useless for everything adjacent. So you sign up for a complementary tool that costs more than the original—because they know you have no choice.
And the pricing… Some marketing tools are daylight robbery. Spending 10-15% of your budget on the tools that let you do your job isn’t normal. It’s not OK.
I can give you 100 more reasons why marketers need tools built for them specifically. Tools that:
Solve one problem and one problem only
Fully adapt to their needs, goals, teams, and workflows
Are cheap, reliable, simple
A universal screwdriver. Not a metal box with 100 interchangeable heads you’ll never use.
With AI, you can now build fully functional software in hours. Claude Code, Replit, Cursor, the options are endless. You don’t need to know how to code. You won’t write a single line. You prompt the AI on what you need. It builds the tool.
I know it sounds too simple. This time, it actually is.
Between Torsten and me, the biggest difference is engineering ability. He’s methodical, precise, focused, and he knows how to code. I’m creative, scattered, and intuitive. Software development was more alien to me than pottery.
Yet I built most of our tools. So when I say it’s simple, trust me. As long as you keep the tool simple, focused, and single-purpose, you don’t need architecture or engineering. The second you add complexity, you need real developers. But a personal tool for one use case? Simplicity is the goal.
We believe most SaaS companies will eventually adapt. Offering hyper-personalization where you strip away what you don’t need and customize what you do. The ones that don’t adapt will watch marketers build their own versions. Simple, free, used by one team, solving one problem.
We wanted to prove it’s doable now. So we built our own.
Introducing the AI Ready CMO marketing toolkit.
What We Built & What They Do
All the tools we’ve built have 3 things in common:
Unlimited & free use, so you can play with them as much as you want
Simple UI, simple workflow, simple solutions
Built by marketers for marketers, nothing is generic, everything is tailored exclusively for marketing use cases
For example, the marketing prompt generator. You can generate unlimited prompts. It does one thing only: generating better prompts. And it is only for marketers as it generates only marketing prompts. Simple!
So, let’s dive into the tools themselves.
Marketing Prompt Generator
Turns rough ideas into structured AI prompts that get results. Tell it what you’re trying to accomplish—audience research, campaign strategy, competitive analysis—and it builds the full prompt with context, constraints, and output specifications.
Most marketers waste time iterating with AI because they don’t know how to frame the request. This fixes that.
Marketing Prompt Library
100+ ready-to-use prompts for the work you’re already doing. Audience segmentation. Messaging frameworks. Content briefs. Campaign planning. Performance analysis. Copy them, customize them, deploy them.
No more starting from scratch every time you need AI to solve a marketing problem. Searchable database, categorized by use cases.
AI Audience Scout
Drop in your website URL. Maybe some context. The Scout analyses your content & business and delivers 10 strategic audience insights for your brand. Audience segments, personas, channels, and other untapped opportunities that you haven’t thought about.
Part intelligence tool, part inspiration. Each output can be downloaded as a report for further use.
Social Repurposer
This is a bit more complex app. Provide your RSS or blog URL where you host your long-form content. The Repurposer generates social media posts for LinkedIn, X, Threads, and others. Add your brand voice guidelines. Edit the outcomes. Each edit trains the model on your business.
This tool has multiple complex functionalities. It is also the one with Google login, so you can save your content.
AI Readiness Assessment
Scores your organization’s AI marketing maturity across capability, culture, and infrastructure. Shows you exactly where the gaps are, and what fixing them would actually require. This isn’t aspirational. It’s diagnostic. Use it to build your business case for AI investment or prove why your current approach isn’t working.
The tool comes with 3 focus areas (individuals, teams, organizations), 25 set of questions, and provides a radar chart of outcomes with recommendations on next steps. All based on your answers and business case.
AI Vendor Scorecard
Evaluates 60+ AI marketing tools (or add your own) against your specific use case, budget, and team structure. Filters by capability, integration requirements, and deployment complexity. No more spending hours researching platforms that don’t solve your actual problem.
Input your requirements, get a ranked shortlist with reasoning. Works with any tool, but we have prefilled our database with a lot.
Each one solves a problem we had. We kept them minimal, easy-to-use, and actionable. For marketers, only.
How to use them? The toolkit is part of our paid membership offer.
Upgrade your subscription for unlimited use. For $10/month, you’ll get the toolkit, full access to all of our content (weekend editions included), and access to chat & comments.
As part of our launch on Substack, we offer 20% OFF forever on paid membership for a limited time.
If you need access for your marketing team, we offer further discounts for teams of more than 3 people.
The future is personal software. Even for marketers. Because the barrier to entry is disappearing not just for content but for any digital creation.
Where do we access the AI Ready CMO marketing toolkit?