AI Marketing ROI - The Playbook

Go from pilot purgatory to proven AI ROI

Your AI pilots aren’t scaling. Your budgets are under attack. And you still can’t answer what your AI ROI is to your board.

This guide gives you the frameworks CMOs use to implement AI fast, measure what matters, and prove business impact within weeks, with real numbers that win over any board.

Key takeaways you will get

3P framework - A methodology to pick workflows that show ROI in 90 days.
Impact matrix - Learn the impact/effort matrix for use cases in content or ads.
Cost/Benefit - Actual calculations for common AI implementation examples.
The 5 mistakes - The most common AI implementation missteps.
Buy-in methods - Methodology for winning your team over to AI.
Planning guide - Framework to create sustainable AI implementation at scale.