Archive - AI-Ready CMO

The 10,000 job number does not say what the headline says

Those jobs went in 2025. The author says so herself, two lines later.

10 hrs ago • Peter Benei and Torsten Sandor

Agents research everything and buy almost nothing

62% compare. 23% check out. Your agent work belongs in the wrong place.

Aug 27

82% of advertisers went in-house. Now what?

Nobody on the panel argued for one model. That is the finding.

Aug 26 • Peter Benei and Torsten Sandor

A quarter of ChatGPT's answers already carry an ad

26% of responses, 30% of Google AI Mode queries, and now somebody is tracking it.

Aug 25 • Peter Benei and Torsten Sandor

ChatGPT starts selling ads in your market this week

31 European countries. And you cannot buy it yourself yet.

Aug 24 • Peter Benei and Torsten Sandor

Stanley is writing product copy for a reader that cannot see

Ten years of the best visual marketing in the category, and no sentence saying why.

Aug 21 • Peter Benei and Torsten Sandor

ChatGPT and Gemini disagree in one category out of three

And saying "I'm a freelancer" moves one brand from 34% of answers to 90%.

Aug 19 • Peter Benei and Torsten Sandor

Nobody can prove AI visibility sells anything

Rippling built its own media mix model. Roast went Bayesian. That is the state of the art.

Aug 18 • Peter Benei and Torsten Sandor

43% of Gen Z stopped buying over an AI ad

72% have already punished a brand for it. Only 8% react positively.

Aug 17 • Peter Benei and Torsten Sandor

The frontier gap tripled in six months

8.3x the output per user. And the seniority finding is the awkward one.

Aug 17 • Peter Benei and Torsten Sandor

ChatGPT went from 300 advertisers to 820 in one quarter

Booking, Intuit, Home Depot and L.L.Bean are in. The ad load roughly doubled.

Aug 14 • Peter Benei and Torsten Sandor

Cuisinart ran the AI ad against its agency ad. The AI won.

Equal spend, same month, real campaign. And the reason it won is not the one you'd guess.

Aug 13 • Peter Benei and Torsten Sandor

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