Archive - AI-Ready CMO

ChatGPT went from 300 advertisers to 820 in one quarter

Booking, Intuit, Home Depot and L.L.Bean are in. The ad load roughly doubled.

19 hrs ago • Peter Benei and Torsten Sandor

Cuisinart ran the AI ad against its agency ad. The AI won.

Equal spend, same month, real campaign. And the reason it won is not the one you'd guess.

Aug 13 • Peter Benei and Torsten Sandor

LinkedIn built a button so people can report your posts as slop

And Snapchat stopped recommending AI video even when you disclose it.

Aug 12 • Peter Benei and Torsten Sandor

Since Sunday, "we used AI" is a disclosure, not a brag

EU AI Act Article 50 is live. The obligation lands on you, not your vendor.

Aug 11 • Peter Benei and Torsten Sandor

Your Amazon plan is a spreadsheet of keywords and bids

Somebody should probably tell it what happened last week.

Aug 10 • Peter Benei and Torsten Sandor

Two robots bought a billboard while you were in a standup

The first fully agentic out-of-home buy just ran. No human at the handoff.

Aug 7 • Peter Benei and Torsten Sandor

Your ad platform can make an ad without asking you

Meta and Google will touch up your creative on their own. Ask Equinox how that goes.

Aug 6 • Peter Benei and Torsten Sandor

monday.com filed "AI growth" with the SEC, told staff it wasn't about AI

600 jobs, 20% of the company, and two stories that can't both be true.

Aug 5 • Peter Benei and Torsten Sandor

You bought AI to move faster. You're still late.

85% of teams missed a launch last year. The bottleneck isn't the writing.

Aug 4 • Peter Benei and Torsten Sandor

Your SEO team is optimizing a door people stopped using

Purchases that start inside an AI chat are up 200%. Yours isn't in the sentence.

Aug 3 • Peter Benei and Torsten Sandor

July 2026

Your Podcast Didn't Fail. Your Calendar Did.

The real reason company podcasts die, and what AI production actually fixes.

Jul 29 • Peter Benei and Torsten Sandor

Your New Audience Has No Eyes

This week in AI & marketing

Jul 24 • Peter Benei and Torsten Sandor

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