AI-Ready CMO

AI-Ready CMO

The Agency Model Is Collapsing. AI Is Picking Up the Pieces.

The one thing you need to know in AI today | AI-Ready CMO

Torsten Sandor's avatar
Peter Benei's avatar
Torsten Sandor and Peter Benei
Feb 17, 2026
∙ Paid

The UK ad industry just recorded its worst year for talent loss since records began.

The IPA’s 2025 Agency Census is out, and the picture is really grim. Creative agency employment fell 14.3% in a single year, and almost 60% of people who left actually resigned. They saw the trajectory and walked before they were pushed.

The junior workforce is being gutt…

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