Writer jobs are down 28%. Creative director jobs are fine. Here's why.

The one thing you need to know in AI today | AI Ready CMO

Let me introduce a concept that I think explains what’s happening in the job market better than any “AI is taking jobs” headline: the strategy-execution divide.

It’s simple. Every role sits somewhere on a spectrum. On one end, you’re deciding what to build and why. On the other end, you’re executing someone else’s decisions. The gap between those two positions is widening fast, and AI is the wedge driving them apart.

Nowhere is this more visible than in marketing.

Bloomberry just published research tracking 180 million job postings from 2023 to 2025, and while the data is messy and imperfect, the pattern is unmistakable. Job postings overall dropped 8% in 2025. Most marketing roles hovered around that benchmark—nothing dramatic. But look closer, and you see the divide opening up.

Writers are down 28%. Copywriters, technical writers, people producing the 500-word blog post someone already outlined. Computer graphic artists—the ones executing layouts in fifteen different sizes—down 33%. But…