AI-Ready CMO

AI-Ready CMO

Writer jobs are down 28%. Creative director jobs are fine. Here's why.

The one thing you need to know in AI today | AI Ready CMO

Peter Benei's avatar
Peter Benei
Nov 10, 2025
∙ Paid

Let me introduce a concept that I think explains what’s happening in the job market better than any “AI is taking jobs” headline: the strategy-execution divide.

It’s simple. Every role sits somewhere on a spectrum. On one end, you’re deciding what to build and why. On the other end, you’re executing someone else’s decisions. The gap between those two pos…

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