The 2025 State of AI in Marketing Report

AI moved from experimental advantage to operational necessity. But it also showed a critical paradox: almost everyone is using it, yet only a handful of teams made an impact with it.

In 2025, AI made the hard parts harder.
But it also made the easy parts irrelevant.

Learn the insights from the most comprehensive peer-reviewed study on AI in marketing. Made by marketers, for marketers.

What’s in the report

10 Chapters

Learn the annual story of content marketing, SEO, email, marketing operations, and more.

5 Predictions

Get the 5 most important trends to watch out for in AI marketing for the next year.

Action Plans

Learn how to use the insights if you run an agency, shop for AI, or lead marketing teams.

2025 Timeline

Get a retrospective timeline of 2025 on the most important AI updates relevant for marketers.

Peer-Review

One report. 20+ sources synthetized. Save hours of research by reading just this.

For Marketers

The annual study reflects AI updates that are relevant only for marketers.