Taste: Automated

This week in AI & marketing

If you have been following us for a while now, you might remember our big 4-part piece on taste (start part 1 here). We argued that AI will automate, or at least enhance, marketing workflows to the point where the only moat will be human judgment in aesthetic choices.

AI can make decisions at least as good as humans' but 100x faster on issues supported by data. So humans should only stay in the loop for the input (managing what data AI should look into and why), and for the review of the output (just to safeguard that it is the right thing AI produced). For the rest, it’s all automated.

We thought that taste, design, aesthetics, and grand-level strategic decisions would stay human. AI-powered, but still human-driven. Yes, there are some elements even there where AI will take over, like UX design is mostly data-based, but we thought AI won’t be able to produce amazing frontend, layouts, and full brand designs. Also, AI won’t be able to produce entire campaign strategies based on custome…