The AI impact to marketing jobs (well, most jobs really) is an interesting one.
I keep thinking - what are all the junior marketers going to do?
The best suggestions I’ve seen so far include:
- Master Workflow Orchestration: Learn to design and direct AI agent workflows rather than just executing manual tasks.
- Develop Contextual Intelligence: Build the domain expertise required to audit, verify, and correct AI-generated outputs.
- Showcase "Micro-Pilots": Create a portfolio of experimental pilot projects that demonstrate curiosity and measurable efficiency gains.
- Prioritise the "Human Edge": Cultivate skills AI cannot replicate, specifically empathy, strategic judgment, and original storytelling.
It’s #2, building domain expertise quickly, which feels like the shift. Getting good at asking questions, critiquing your work, and becoming a generalist will all help junior marketers connect the dots faster.
I’ll ask a few junior marketers over the next week & see what they think :)
The AI impact to marketing jobs (well, most jobs really) is an interesting one.
I keep thinking - what are all the junior marketers going to do?
The best suggestions I’ve seen so far include:
- Master Workflow Orchestration: Learn to design and direct AI agent workflows rather than just executing manual tasks.
- Develop Contextual Intelligence: Build the domain expertise required to audit, verify, and correct AI-generated outputs.
- Showcase "Micro-Pilots": Create a portfolio of experimental pilot projects that demonstrate curiosity and measurable efficiency gains.
- Prioritise the "Human Edge": Cultivate skills AI cannot replicate, specifically empathy, strategic judgment, and original storytelling.
It’s #2, building domain expertise quickly, which feels like the shift. Getting good at asking questions, critiquing your work, and becoming a generalist will all help junior marketers connect the dots faster.
I’ll ask a few junior marketers over the next week & see what they think :)
Not seeing the report in the footer of this page. (I'm not receiving emails yet - it's a substack thing and they haven't responded yet).
DM-d you, sorry about the technical glitch, hope Substack will solve it