Our January's AI Marketing Report Has Dropped
The one thing you need to know in AI today | AI-Ready CMO
What a month we had! We just published our monthly AI in Marketing report, and the data tells a story most marketers aren’t prepared for…
Desktop agents escaped the
labdeveloper terminal, conversational advertising became a monetizable reality, and the ROI math for headcount reduction moved from theory to board-level decisions.
And we didn’t even include Clawdbot/Moltbot/OpenClaw into this (here is our non-techie install guide if you wanna experiment).
Three developments converged faster than procurement cycles could accommodate.
January’s 3 Big Things in AI for Marketers
Three things happened that slapped us in the face, just right after we came back from the holidays.
First, we’ve got Claude Cowork. We covered it here:
Desktop agents for non-technical users. Local file access, web research, and autonomous execution. Marketing managers can pilot agent automation today. No data science team, no IT ticket, no procurement delay.
The significance i…