Google Keeps 58 Out of Every 100 Clicks Now
The one thing you need to know in AI today | AI-Ready CMO
Google is stealing your traffic, and there’s nothing you can do about it. Ahrefs ran an updated study on the impact of AI Overviews, and the numbers got worse.
A lot worse.
In April 2025, their research showed AI Overviews reduced clicks to the top-ranking page by 34.5%. Their new data, pulled from December 2025, puts that number at 58%. For every 100 cli…