Google is stealing your traffic, and there’s nothing you can do about it. Ahrefs ran an updated study on the impact of AI Overviews, and the numbers got worse.
A lot worse.
In April 2025, their research showed AI Overviews reduced clicks to the top-ranking page by 34.5%. Their new data, pulled from December 2025, puts that number at 58%. For every 100 cli…