Every marketer needs an assistant. Now you can have two.
The one thing you need to know in AI today | AI-Ready CMO
Just a few days ago, we wrote about Claude Cowork and called it the closest thing to general intelligence we’ve seen in practice. Give it a folder, point it at the web, and watch it plan, execute, and deliver. It felt like a genuine shift.
Cowork can read your actual files on your drive: meeting transcripts, campaign briefs, competitor research, content calendars. Then it can cross-reference it with live web data, synthesize it, and hand you something useful. No copy-pasting into a chat window or manual context-building. You describe an outcome, it figures out the steps.
Now there’s competition.
MiniMax, the Chinese AI lab behind the surprisingly capable M2.1 model, just launched a desktop version of their Agent. It is so new that they haven’t even announced it yet officially, but it is already available for download. Same concept: local file access, web research, autonomous task execution. The M2.1 model has what some experts call a “Claude smell”—similar reasoning patterns, similar to…