AI-Ready CMO

AI-Ready CMO

Claude Cowork: If this isn't AGI, I don't know what the word means anymore.

The one thing you need to know in AI today | AI Ready CMO

Peter Benei's avatar
Torsten Sandor's avatar
Peter Benei and Torsten Sandor
Jan 13, 2026
∙ Paid

We don’t usually cover Claude Code in this newsletter (and we won’t do it this time, either, so don’t panic-close the tab just yet). It runs in the terminal, it’s geared toward developers, and explaining how to set up a virtual environment to our audience felt like explaining why you should learn to drive stick in 2026.

Very cool. Also, quite irrelevant for most of us.

But we’ve been quietly using it. A lot. To build little tools that save hours, even to write production-grade marketing software. And if you’ve been anywhere near it since Opus 4.5 launched late last year, you’ve witnessed something that felt less like an upgrade and more like a door opening to a different room entirely.

But that room required a keycard most marketers don’t carry.

That changed a few hours ago. Anthropic launched Cowork, available now for Max subscribers on the Mac desktop app. Cowork takes everything that made Claude Code extraordinary and wraps it in an interface anyone can use. No terminal, no command lin…

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