WPP Just Built a Platform to Replace Its Own Agencies
The one thing you need to know in AI today | AI Ready CMO
WPP’s new CEO just greenlit a product designed to reduce demand for WPP’s agencies. That should tell you everything about where she thinks the industry is heading.
WPP Open Pro, announced on Thursday, is a self-serve version of the company’s AI marketing platform. Brands can now plan campaigns, generate content at scale, and publish directly to ad platfo…