Why Snap Launched Their AI Ad Format With a Credit Bureau
The one thing you need to know in AI today | AI-Ready CMO
Of all the brands Snap could have rolled out their new AI Sponsored Snaps with, they picked Experian. Not Sephora. Not Nike. Not some cult brand with a 30-person creative team. A credit bureau.
And that’s exactly the point.
If you missed the news: Snap launched a new ad format that puts branded AI agents directly into the Chat tab. They show up as promote…