Why Perplexity's Comet is fantastic for marketers
The one thing you need to know in AI today | AI Ready CMO
Perplexity just opened up Comet, its AI-powered browser, to everyone for free. Until now, you needed to be on the $200/month Max plan or lucky enough to score a waitlist invite. Now the gates are wide open, and the company says it’ll stay free indefinitely.
You might wonder why this is so important for you, for your job. After all, a browser won’t generate your creatives, won’t help optimize your media mix, and won’t do customer persona research. Indeed, Comet is positioned as an “agentic browser” that can add concert tickets to your cart, find the cheapest direct flights, and perform other gimmicks.