Why Creators Matter More Than Ever

The one thing you need to know in AI today | AI Ready CMO

Instagram has reinvented itself before. The curated grid gave way to Reels. Public sharing migrated to DMs. Adam Mosseri’s year-end memo signals the next shift—but this one is different. Previous changes were about user behavior. This one is about culture. The ground is shifting underneath everyone, not just Instagram.

“Authenticity is becoming infinitel…