Welcome To The Future
We have arrived at almost peak work efficiency.
We rarely dedicate the intro to a single story. This week we do.
The GPT-5 launch showed how hype and value follow different curves.
Expectations were set near superintelligence. The rollout was uneven. Many felt underwhelmed. Shift the lens to operator metrics like cost, latency, reliability, and integration, and the picture changes.
GPT-5 raises the floor more than the ceiling. Hallucinations are about half of the prior flagship. Throughput is faster. Accuracy is tighter. That means less fact-checking, higher first-pass usability, and more time for research and analysis.
For routine marketing work - briefs, channel variants, outlines, insight pulls - it hits what most teams want: speed with consistent quality. Turn on Thinking Mode. Always turn on Thinking Mode. Always (!!) turn on Thinking Mode!
Your prompting will need small tweaks. GPT-4o tolerated incomplete “vibe” prompts. GPT-5 behaves more like Gemini. It thrives on complete context: clear guidelines, defined deliverables, solid inputs, and unambiguous asks.
In our tests across content generation, summarization, categorization, and reporting, GPT-5 consistently outperformed earlier models when prompted correctly.
And now, let’s zoom out.
The lack of a dramatic AGI leap is a sideshow to the practical gains. If in 2020 we told you that by 2025 we would have a system that drafts better text than most people, brainstorms on demand, produces reports in seconds, and spots patterns in data at analyst-team scale, you would have called it sci-fi.
Welcome to the future.
