We Found an Autopilot for Inbound. It's Not What You Think.
The one thing you need to know in AI today | AI-Ready CMO
This is a sponsored post. Our policy for paid posts is simple: we never write about products or services that we haven’t personally used and vetted. We tested Tely.ai and we liked what we saw. We think you will like it, too.
I’m just going to say it out loud: most companies are bad at content marketing.
Not because they lack ideas or talent, but because running a content engine is brutal. You need keyword research, SEO expertise, consistent publishing cadence, internal linking strategy, technical on-page optimization, and (before we forget!) someone who can actually write. Most B2B marketing teams throw money at agencies (with mediocre results), hire freelancers who need constant briefing, or rely on a single overworked content person in a constant state of burnout since 2023.
And that was before the game got more complicated.
The rise of LLMs has added an entirely new layer to the problem. It’s no longer enough to rank on Google. Your content now needs to be structured and authoritative enough to get cited by LLMs. This is what the industry is calling Generative Engine Optimization (GEO), and almost nobody has a real strategy for it yet. You’ve got SEO, you’ve maybe heard of GEO, and now you need both running simultaneously across every piece of content you publish.
Good luck staffing that.
Tely AI is the most interesting attempt at solving this we’ve come across.
Tely analyzes your website, your services, and your positioning, then builds an entire inbound content operation without you having to explain your business, brief a writer, or touch an SEO tool. It handles keyword research, writes and publishes 60+ articles per month, manages internal linking, optimizes on-page technical SEO (metadata, heading hierarchy, schema markup, JSON-LD), and auto-generates llms.txt files so AI search engines can discover and cite your pages, and embeds lead capture forms that sync to your CRM. It even identifies which companies are visiting your blog and funnels qualified leads into your pipeline.
Less of a writing tool and more of an inbound marketing department.
The obvious pushback: quality. “AI-generated content at scale” is usually shallow, repetitive, generic, and (honestly) annoying. Tely takes a different route: it claims to research each article using 200 to 800 domain-specific sources before writing. Rather than generating from its training data, it synthesizes verified research into content. The case studies are worth looking at. You can’t realistically design a content operation for a niche legal firm specializing in aviation incidents without doing some serious research.
GEO is where this gets timely. We’ve been saying for months that if you’re not visible to LLMs, you don’t exist. Tely automatically generates and maintains the llms.txt files that let ChatGPT and Perplexity discover and cite your pages. It also handles ten languages natively, with keyword research and SEO optimization built for each market—not translated from English, but generated for the local search landscape. (This is more important than you might think. As someone running global campaigns on a daily basis, I can tell you that the quality difference between AI translating from an English original vs writing natively is night and day.)
To be fair, you’ll probably still want human writers for your flagship content. Tely is built for the working-in-the-mines part of content marketing: the steady, research-heavy, SEO-driven publishing that drives organic traffic and generates leads. For most B2B companies, that engine is the strategy, and it’s the part that’s hardest to staff and sustain.
— Torsten and Peter
3 AI Marketing Tools To Try Today
GetGenie
Generate SEO-optimized content with AI that predicts rankings—GetGenie analyzes competitors, suggests keywords, and writes blog posts designed to rank before you hit publish.
Quillbot
Rewrite and refine content without starting from scratch—Quillbot paraphrases, summarizes, and improves grammar instantly for cleaner messaging.
Scalenut
Research, write, and optimize SEO content in one platform—Scalenut generates keyword clusters, outlines, and drafts that rank faster than manual methods.
Our January AI in Marketing Report is out.
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