The Real Adobe MAX Story: Your AI, Not Theirs

The one thing you need to know in AI today | AI Ready CMO

Adobe announced roughly 100 new AI features at MAX this week, and I’m going to do you a favor: I’m not going to list them.

Instead, let’s talk about the two announcements that actually matter—not because they’re flashy, but because they represent a fundamental shift in how professional creative tools work.

First: Adobe just opened the gates.

For years, Ado…