The Manus-Similarweb Deal You Probably Missed
The one thing you need to know in AI today | AI-Ready CMO
Earlier this week, while everyone (including us) was deep in exploring Claude Cowork, something useful for marketers slipped through the cracks. Manus announced a partnership with Similarweb—their first official data integration—and it’s one of those AI updates that’s actionable today.
The integration embeds Similarweb’s web traffic and competitive intelligence directly into Manus. No more exporting CSVs, no more toggling between dashboards. You describe what you want—say, a competitive analysis of your brand versus three rivals—and Manus fetches the data, processes it, and outputs a finished deliverable.
I ran this exact scenario on CrowdGen (the Appen brand I am working on) and our competitors. What came back was a nine-page PDF covering positioning, visitor patterns, demographics, traffic sources, and strengths and weaknesses for each domain. It was genuinely good—the kind of output that would’ve taken a junior analyst days and a $129 per month Similarweb subscription to assemble.
Since you are working with Manus, the output is what you want it to be. The same analysis could’ve been a data dashboard, an interactive microsite, or a slide deck. Manus handles the formatting and presentation, which turns what used to be “research” into “finished work product.” This is where agentic AI starts to feel less like a chatbot and more like a capable analyst who happens to deliver in minutes.
The big deal, of course, is that you can trust the data.
One of the persistent problems with AI-generated marketing analysis is hallucinated specifics. Traffic numbers, market share, engagement metrics—these are exactly the kind of details LLMs get wrong when they’re guessing. By plugging into Similarweb’s actual data layer, Manus sidesteps that problem entirely. When the agent tells you a competitor’s bounce rate is 62%, it’s pulling from real signals, not statistical inference.
You’re paying with Manus credits—basic worldwide metrics cost 8 credits, while deeper cuts like traffic-by-country or channel breakdowns run 56 credits per query. On the $35/month Pro plan, expect to run about two comprehensive competitive analyses before you burn through your monthly allotment. That’s a pretty good deal compared to Similarweb’s pricing, and Manus credits also roll over.
If you do regular competitive intelligence, market validation, or channel analysis, this is worth thirty minutes of your time to test.
— Torsten and Peter
PS: This is our first issue sent entirely via Substack after our migration. If you experience any issues, sorry, and please do let us know.
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