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Chris Jowsey's avatar

Good article gents. I’d say holds true for consultants as well. As u say will push more toward value based pricing only the value expectations will keep going up

Peter Benei's avatar

Chris, not just that, but we think consultants will join high-performing collectives to serve clients better. This was a case before AI ofc, consultant worked with PPC expert to offer ads management services to clients, etc etc, but with AI, only high-performers need to join and together then not just 2x-3x but 20-30x their results. Charging premium ofc.