AI-Ready CMO

AI-Ready CMO

The end of (most) influencers

The one thing you need to know in AI today | AI-Ready CMO

Torsten Sandor's avatar
Peter Benei's avatar
Torsten Sandor and Peter Benei
Jan 21, 2026
∙ Paid

Despite the doom-and-gloom headlines, AI is not going to take everyone’s jobs. But it does look like it’s coming for influencers.

Being an influencer is, frankly, a brutal gig. Most creators on TikTok and Instagram earn $100-$200 per video. The hours are long, the algorithm is opaque, and the competition is relentless. People choose this career because t…

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