The end of (most) influencers

The one thing you need to know in AI today | AI-Ready CMO

Despite the doom-and-gloom headlines, AI is not going to take everyone’s jobs. But it does look like it’s coming for influencers.

Being an influencer is, frankly, a brutal gig. Most creators on TikTok and Instagram earn $100-$200 per video. The hours are long, the algorithm is opaque, and the competition is relentless. People choose this career because there’s always the dream—the possibility of going viral, of breaking through. But let’s be honest: only about 0.001% ever “make it.” For everyone else, it’s a grind.

And now those everyone-elses just got a very serious competitor.

Kling 2.6 Motion Control works differently from the video generators you’ve seen before. Instead of generating footage from a text prompt, or using an editor where you manually set camera movements, it takes a reference video—any video of someone moving—and transfers that motion onto a pre-generated virtual character. It’s essentially face and body swap, but with frame-by-frame precision. The AI maps body dynamic…