The End of Linear Marketing

The one thing you need to know in AI today | AI Ready CMO

We’ve noticed a recent change in how we approach our marketing processes. What was once a linear process of brief → create → review → approve → launch → measure → repeat, is now more like a fluid cycle.

Our campaigns no longer have a “start” and a “finish.” Our assets are no longer created as “finals.” Everything is in a loop of continuous, always-on opt…