AI-Ready CMO

AI-Ready CMO

The Data Says Your AI Hot Take Is Wrong

The one thing you need to know in AI today | AI Ready CMO

Peter Benei's avatar
Peter Benei
Nov 24, 2025
∙ Paid

The advertising industry has been pretty clear on AI-generated ads: they’re soulless, they’re slop, they lack the ineffable craft that separates real creativity from machine output.

There’s just one problem with this consensus. It appears to be wrong.

New research from System1 and Jellyfish tested 18 AI-assisted video ads against their database of 123,000…

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