The CMO Survey Is Bleak. Here's a Different Reading.
The one thing you need to know in AI today | AI Ready CMO
If you’ve seen the coverage of Spencer Stuart’s new CMO survey, you already know the vibe. The Wall Street Journal: “layoffs expected”. Forbes: “2026 could be when the axe finally falls.“ The framing was consistent: AI is coming for marketing jobs, and soon.
They’re not wrong. But there’s a more optimistic and interesting reading of the same data.
First, …