The Browser Wars Are Back
This Time AI Agents Are in Control.
Remember the late 90s? The first browser war between Internet Explorer and Netscape Navigator? Then came a second battle with multiple contenders, and Chrome emerged as the dominant force.
Now, the third browser war is just beginning. And this time, AI is the reason.
Browsers aren’t just passive windows to the internet anymore. AI is becoming an integral part of how we work, browse, and create. For years, we’ve relied on plugins, extensions, and add-ons to enhance our productivity. Not anymore.
AI agents are embedding themselves directly into our browsing experience:
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Perplexity’s launch of Comet is the opening shot. OpenAI’s browser is reportedly imminent. Meta and Google are racing to bring agentic workflows into every tab.
The future of work, productivity, and marketing will depend on the capabilities of these AI-powered browsers.
Are your workflows ready for this shift?
