The Black Friday E-Commerce Stat Everyone Missed
The one thing you need to know in AI today | AI Ready CMO
The Black Friday numbers are record-breaking. $11.8 billion spent online, up 9% year-over-year. Cyber Monday projected even higher at $14.2 billion. And if you read any coverage this week, you saw the headline: AI-driven traffic to retail sites surged 670% compared to last year.
That 670% increase is meaningless.
It sure sounds dramatic until you realize …