The Battleship Arrives: Google's Agentic Commerce Play

The one thing you need to know in AI today | AI Ready CMO

Just Last Thursday, we argued that Google is starting to win in AI. Yesterday at the National Retail Federation, they brought more ammunition to the fight.

The company unveiled the Universal Commerce Protocol (UCP), an open standard designed for agentic commerce that works across the entire shopping journey. But more important than the protocol itself is…