The AI Tool That Made Me Yell 'What the F***' at My Desk
The one thing you need to know in AI today | AI-Ready CMO
“Are you okay? What happened?!”
That was my wife checking on me after she heard me crying, "What the *f— Ik* ?!” from inside my home office.
Claude in PowerPoint happened.
Just two weeks ago, we covered Claude in Excel, saying, “Meanwhile, one of the highest-impact AI tools available right now is an add-in for software that’s been around since 1985.” It has since been upgraded, and now whole departments are in an existential crisis. PowerPoint, if possible, is even more impactful for marketers.
Let me show you, because it is magic.
As usual, I’ll be using data from my old company, Quadrant. Since it is defunct, there is no harm in using historical, but live data—it illustrates the point better than made-up numbers.
We used to spend some money on Meta to promote our mobile app, Geolancer. In my test, I asked Claude in PowerPoint to create a slide deck showing our monthly ad spending using the Meta ad dashboard export as input:
I started with an empty deck containing only our template. A few minutes later, it delivered an absolute monster (I haven’t included all the slides, just the most impressive ones):
It didn’t ask questions. It just did its thing. I saw it working in real time—it even screenshotted each slide before moving onto the next to make sure the design looked pixel-perfect.
This would have easily taken a full day for someone on my team to put together. It was ready in 5 minutes.
I decided to push it even further.
I attached the same numbers for the next month, June, and asked Claude to add a slide showing if the same campaigns were performing better or worse. Done in no time:
Presentations that took hours or even days to produce are now done in minutes. It is legitimately head-spinning.
Claude in PowerPoint is currently in “research beta”, Anthropic speak for saying it is only available on the Max plan, for $100 a month.
Probably the best $100 you can spend today.
— Torsten and Peter
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