The AI that runs your markops
Would you give your logins to an AI? That's not the question anymore.
We can’t stop talking about AI coworkers, because the future we warned about isn’t coming. It’s already here.
This week, Anthropic’s security chief dropped a bomb: AI “virtual employees” — bots with logins, memory, and tasks — could be inside your company within a year.
This is where things get uncomfortable. Juniors and middle managers are already feeling the heat. Meanwhile, CEOs quietly call consultants like us to “optimize teams” (you know what that means).
We’re not above it either. We started this newsletter because we needed it — to force ourselves to master AI before it masters us.
Here’s the deal:
If you stick your head in the sand, you’ll be automated.
If you lean in, you might just get augmented.
No drama. No sugarcoating.
You choose.
Now, let’s dive into this week’s edition. It’s intense, long, and important.
Oscars Embrace AI
AI-Assisted Films Now Award-Eligible
Big news from Hollywood: the Academy of Motion Picture Arts and Sciences has updated its rules—films using AI are now fully eligible for Oscars.
That means if AI helps craft a movie’s visuals, dialogue, or effects, but human creativity is still at the core, the film can still win.
(And yes, this year’s Best Actor winner The Brutalist used AI to help an actor deliver a Hungarian accent — we’re Hungarians too, and we loved it.)
Adrian Brody in The Brutalist
What It Means for Marketers
This move normalizes AI in storytelling—and sends a loud message beyond Hollywood:
Using AI is no longer “cheating” — it’s expected.
AI is now a legitimate creative partner, not a shortcut.
Human emotion, voice, and final judgment still matter most.
If AI can help a movie win an Oscar, it can help your brand win attention.
But only if you treat AI as an amplifier, not the author.
What You Should Do Next
Create clear AI usage guidelines. Define where AI can assist (drafts, variations, basic production). Set hard boundaries where human sign-off is mandatory.
Pilot AI inside your creative workflow. Run a test: for example, use AI to generate visual concepts for an ad campaign. Measure speed, quality, and team feedback.
Lead the conversation early. Set the internal tone: AI is here to enhance, not replace, your creative edge.
The Bottom Line
Smart AI use doesn’t water down creativity. Done right, it makes your team faster, bolder — and yes, even award-worthy.
