The AI Restructuring Has Begun
Why marketing teams are being redesigned. Some with humans, some without.
Intel just handed most of its global marketing to Accenture, not for more people, but for more AI. That’s not a headline. It’s a turning point.
This isn’t startup chatter anymore. When giants pivot, everyone feels the shift. AI restructuring is triggering layoffs. Roles aren’t just shifting. They’re vanishing.
That sounds apocalyptic, if you cling to the metrics of the last era. But the upside is bigger: marketers who treat AI like an operating system, not a sidecar, will compound reach and velocity at costs their competitors can’t match.
Boards are asking what can be automated, and marketing’s entry layer is at the top of the list. Scripting. Video editing. Persona tailoring. What once took teams now takes prompts. The baseline of creative work is being rebuilt fast.
But AI fluency—taste, judgment, calibration—is still the moat. Teams that can prompt, steer, and scale will stay essential. The rest? They’ll get automated out. And for agencies whose margins depended on low-effort, high-volume outsourced work, that model is running out of runway.
In this edition: Intel’s big bet, ERGO’s AI search reality check, HeyGen’s one-prompt video agent, Google’s virtual runway, and how to adapt before it’s too late.
You can’t stop the restructuring. But you can redesign your role inside it.
