The AI Content Leverage Matrix
Your Brain Is Too Expensive for Commodity Work
AI removed the barrier to content creation entirely. Now you can generate infinite content, which means most marketers are drowning in perfectly mediocre work that sounds exactly like everyone else’s.
Today, we’re showing you the exact framework for deciding what deserves your brain, what needs your approval, and what should run on complete autopilot.
This free weekly edition will show you the AI content leverage matrix and how you can scale your content production with it, effective immediately. Designed for marketers, it can be applied by agency owners or even solo creators. Basically, anyone who’s creating professional content.
So buckle up. We are also quite pumped because of January, so excuse us for the level of directness today. Anyways, go:
Let’s start with the basic painful truth. You can now create infinite content. AI removed the production barrier entirely. A decent prompt gets you a blog post in 90 seconds, a month of social content before your coffee gets cold, and enough email variations to A/B test until the heat death of the universe.
The barrier to content creation is zero. Which means most marketers are now producing an avalanche of perfectly mediocre content that sounds exactly like everyone else’s perfectly mediocre content. Comformity on scale. Yawning.
Captain Obvious:
Just because you can create everything with AI doesn’t mean you should.
The Taste Gap Hasn’t Gone Anywhere
We wrote about this extensively in our “Taste Gap” series. The conclusion was brutal but clear: AI makes content abundant, free, and infinite. That’s precisely why human judgment became a scarce, valuable commodity.
The data backs this up. McKinsey found that 88% of organizations now use AI regularly, but only 39% see a material business impact. The gap exists because marketers optimized for speed without understanding what deserved to exist in the first place.
It has many reasons why, of course. Marketers aren’t the most tasteful people on the planet, sorry. But more importantly, our job is measured by volume. And when all the incentives are lined around volume, it’s kinda hard to sell quality internally.
Research shows consumers can identify AI-generated content and trust it measurably less than human work. Brand consistency drives revenue, but consistency requires editorial judgment. The one thing AI systematically can’t deliver.
When search algorithms trained on human judgment still prefer human-crafted content, and when only 13% of consumers trust fully AI-created ads versus 48% for human-AI co-creation, the message is clear: humans need to stay in the loop.
But not every piece of content needs the same level of human involvement.
Some content requires your full strategic attention. Some needs review and approval. Some just need you to pick the best of five AI variations. And some should run on complete autopilot while you’re on vacation.
The problem is that most teams treat all content equally. Your senior strategist spends the same mental energy on an FAQ update as on a thought leadership piece. Your best writer burns hours on social posts that could’ve been automated.
Everyone’s drowning in production work instead of focusing on what actually moves the business. So how do you know what to do with AI and what to do yourself?
