AI-Ready CMO

AI-Ready CMO

The 6% Problem: Why Most AI Investments Fail

The one thing you need to know in AI today | AI Ready CMO

Peter Benei's avatar
Peter Benei
Nov 11, 2025
∙ Paid

McKinsey just dropped their 2025 State of AI report, and most commentaries we’ve seen focused on the wrong numbers.

If we told you that three years from now, a new enterprise technology will show a measurable EBIT impact at 39% of companies, you’d be very interested.

ERP implementations took a decade to show clear ROI. CRM systems are still being debated.…

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