Talk to AI Like a Pro: Make Your Website Agent-Ready in 2025
The rise of agentic web means your site needs to speak AI.
Customers are moving away from traditional search. Instead, they ask AI tools for brand and product recommendations — and increasingly, to make purchases directly from those tools.
Some AI assistants already support one-click buying right from the chat window. The rest are rolling it out soon.
If AI doesn’t “see” your site, there goes your revenue.
| The Problem: Websites are built for humans, not AI
We intuitively understand how to navigate websites — how to find products, filter results, and complete a checkout.
AI agents don’t.
They can’t guess which menu leads where. They don’t scroll or skim like we do. They need structured data and accessible pathways, or they just click around blindly, trying to guess their way through.
And if they can’t figure your site out, they’ll skip it.
So how do you make your website agent-ready?
You might think: “That’s a dev thing.” But that’s not good enough in 2025. You don’t need to code — but you do need to understand where the industry is going.
This is a technical shift. Most marketing folks shy away from writing about it.
We don’t.
