Stop Trying to Be Creative With AI

The one thing you need to know in AI today | AI Ready CMO

We had a great conversation with Joel Salinas founder of Leadership in change and Cozora. He leads marketing for a major nonprofit and publishes insights on AI and marketing strategy. Subscribe to his newsletter here.

Joel’s been in the trenches implementing AI across his organization—managing everything from organic search strategy (which drives 80% of their traffic) to automated social distribution across five platforms. He’s not theorizing about AI. He’s using it daily to solve real problems with limited resources.

In our conversation, we challenged each other on what actually works. Joel has strong opinions about “lazy AI users” flooding the internet with untouched AI content versus strategic users who understand their gaps and use AI to fill them. We discussed repurposing versus creating, natural evolution versus revolution, and why most marketers are still using AI tools at only 15% of their potential.

Want to collaborate with us as Joel did? Learn more here.