Stop Talking About AI Video. Go Make One.

The one thing you need to know in AI today | AI Ready CMO

This is probably the last time an AI-generated video is newsworthy simply because it is AI-generated. Google’s new Thanksgiving commercial—featuring Tom the turkey booking a flight away from the farm using AI Mode—isn’t remarkable because it’s synthetic. It’s remarkable because Google didn’t bother labeling it as such.

According to Robert Wong from Google’s Creative Lab, the company deliberately skipped the “Made with AI” badge. Not to hide anything, but because they believe we’re past the point where it matters. When the YouTube version includes a disclosure, it’s because the platform requires it, not because Google thinks viewers care. Wong’s take: marketers may be “drunk on AI,” rushing to slap AI badges on everything to impress their bosses, but consumers just want good creative. The medium is becoming invisible.

The ad itself cleverly dodges the biggest AI creative landmine: the uncanny valley. By casting a plush turkey instead of attempting photorealistic humans, Google sidesteps …