Stop hiring AI experts. Train the people you have.

The one thing you need to know in AI today | AI-Ready CMO

Informatica just published the largest AI readiness survey ever conducted with 600 Chief Data Officers globally. Yes, CDOs, not CMOs. But if you’re a marketer trying to understand AI, this report offers some interesting insights.

The headline finding won’t surprise you: the technology gap is a people gap.

69% of enterprises have deployed generative AI, but three-quarters of data leaders say their workforce needs upskilling in both data and AI literacy.

The technology works. The people aren’t ready.

Bringing in outside “AI talent” to fix your problems sounds appealing until you realize they don’t know where the bathrooms are, let alone where your data lives or why your processes exist. Informatica’s CIO, Graeme Thompson, was quite blunt: “It’s much easier to get your people that know your company and know your data and know your processes to learn AI than it is to bring an AI person in that doesn’t know anything about those things.”