Sometimes, the Human Is the Brand
The one thing you need to know in AI today | AI-Ready CMO
If you know anything about good coffee, you also know the one served at Starbucks isn’t one. Nobody is hauling themselves there for the espresso. They’re going for the vibe: the slightly performative moment of “ordering coffee”, the handwritten name on the cup, the spacious seating.
Which is why CEO Brian Niccol’s announcement this week reads like an adm…
