AI-Ready CMO

AI-Ready CMO

Sam Altman's prediction on human creativity

The one thing you need to know in AI today | AI Ready CMO

Peter Benei's avatar
Peter Benei
Oct 09, 2025
∙ Paid

Sam Altman sat down with Ben Thompson for 40 minutes this week, and buried between infrastructure deals and chip supply chains was something far more interesting, for us at least: OpenAI’s CEO genuinely believes we’ve been underestimating how many people want to create things.

When Sora launched, over 30% of active users were creating content, not just c…

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