OpenAI's Shopping Launch Is a Non-Event (For Now)
The one thing you need to know in AI today | AI Ready CMO
OpenAI just launched Shopping Research in ChatGPT, and your LinkedIn feed is probably already drowning in hot takes about how this changes everything about commerce.
It doesn’t. Not yet.
Here’s what Shopping Research actually does: you describe what you’re looking for, ChatGPT asks clarifying questions about budget and preferences, and after a few minutes of research, it generates a personalized buyer’s guide. You can mark items as “not interested” or “more like this” to refine results, and eventually get product recommendations with links to retailers.