AI-Ready CMO

AI-Ready CMO

OpenAI's Shopping Launch Is a Non-Event (For Now)

The one thing you need to know in AI today | AI Ready CMO

Peter Benei's avatar
Peter Benei
Nov 25, 2025
∙ Paid

OpenAI just launched Shopping Research in ChatGPT, and your LinkedIn feed is probably already drowning in hot takes about how this changes everything about commerce.

It doesn’t. Not yet.

Here’s what Shopping Research actually does: you describe what you’re looking for, ChatGPT asks clarifying questions about budget and preferences, and after a few minutes…

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