OpenAI's checkout function is next-level for marketers
The one thing you need to know in AI today | AI Ready CMO
Two announcements yesterday, both about OpenAI’s Instant Checkout: Walmart’s in, and so is Salesforce.
The press coverage framed it as expansion, which technically it is. But the more interesting question is what happens when the world’s largest retailer and a major enterprise commerce platform both claim real estate in a system with fundamentally limite…