OpenAI DevDay Edition

The one thing you need to know in AI today | AI Ready CMO

Every tech company promises to “democratize” their platform, usually right before releasing something that requires a CS degree to understand. So when OpenAI saystheir new Agent Builder lets anyone create sophisticated AI workflows without code, you’d be forgiven for rolling your eyes.

Except this time, it might actually be true—and between that and ChatGPT Apps, there are two distinct opportunities here that marketers should be thinking about separately.

ChatGPT Apps is essentially a new distribution channel to reach your customers, and if you run any kind of information or service site, you should be building one. Think of it like this: instead of someone asking ChatGPT for restaurant recommendations and then opening Google to search, they can now ask “OpenTable, find me a table for four this Friday near Union Square” and complete the entire booking without leaving the chat. Or someone planning relocation can say “Zillow, show me homes under $800k near good schools” and browse listing…