AI-Ready CMO

AI-Ready CMO

Only 1% of Companies Get AI Right

The rest are just experimenting...

Peter Benei's avatar
Peter Benei
Aug 16, 2025
∙ Paid

McKinsey’s latest report quietly confirmed what most leaders already feel: almost everyone is “using AI.” But almost no one is getting value from it.

What can we say? We are not surprised…

The real gap isn’t in access to tools. It’s in how you embed AI into the structure of your business. Here’s what the 1% are doing differently:

  • They don’t run pilots. They rewire workflows. AI isn’t bolted onto old systems. It’s used to rebuild them from the inside out.

  • They replace dashboards with agents. Not just insights, but action. Think orchestration, not observation.

  • They treat AI like infrastructure, not an app. Tools change. Foundations don’t. The winners are building operating systems, not experiments.

  • They measure trust, not just efficiency. How your AI behaves matters. Internally and externally. Especially when the stakes are high.

  • They reskill for strategy, not execution. Prompting isn’t the skill. Designing intelligent systems is.

This edition is packed with examples, from Walmart’s full-stack AI buildout to the ethics bomb Delta just triggered. Let’s break down what’s working, what’s failing, and where the leverage lives now.


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