AI-Ready CMO

AI-Ready CMO

Nothing Is Sacred Anymore, Not Even Mickey Mouse

The one thing you need to know in AI today | AI Ready CMO

Peter Benei's avatar
Torsten Sandor's avatar
Peter Benei and Torsten Sandor
Jan 09, 2026
∙ Paid

Last year’s CES was all announcements and promises. This year, the ad industry showed up with receipts (although it couldn’t help itself and rallied around a buzzword again, this time “agentic AI”—you can safely ignore this as noise).

Major players are now letting AI into their core business, not just bolting it onto the edges. NBCUniversal ran the first…

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