MrBeast is wrong about AI

The one thing you need to know in AI today | AI Ready CMO

MrBeast is wrong. It’s alright—I am wrong all the time.

But him adopting then renouncing AI is a reflection of the larger debate all creative types have today, including us marketers. He released an AI thumbnail generator, got backlash, pulled it within days, then declared AI-generated content was “scary times” for creators.

That whiplash isn’t just about…