Meta's New AI Ad Analyst Actually Works (I Tested It)
The one thing you need to know in AI today | AI-Ready CMO
Meta just gave every advertiser an AI teammate, and it actually works.
I tested it. It’s good. Not “impressive for AI” good—genuinely useful good.
Following its acquisition of Manus AI for over two billion dollars, Meta has embedded the technology directly into Ads Manager. Some people found it under the “Tools” menu, and some advertisers are also getting in-stream pop-ups nudging them to try it. If you can’t, just go to Manus directly and add the Meta Ad Manager as an integration:
Once connected, Manus reads your campaigns and does actual analytical work: performance reports, creative fatigue analysis, audience saturation flags, optimization recommendations.
I pointed it at our ad account and it pulled a full analysis across every active campaign. It correctly identified which campaigns were suffering from creative fatigue, flagged high-frequency issues in our mid-funnel, and surfaced targeting refinements I’d actually consider acting on.
This is work I would normally delegate to a team member, and the output was comparable. Not perfect, not a replacement, but a legitimate first draft that saves hours.
And Manus is the offical integration, trained on their internal documentation and processes, reading your account natively. That matters. The recommendations aren’t generic best practices pulled from a blog post but grounded in what’s actually happening in your campaigns.
Now, the caveats. It can’t create or modify campaigns yet. It is an analytical copilot, not an autonomous media buyer. And it burns credits if you’re using it through the Manus platform.
The roadmap is obvious: analysis now, execution later, full autonomy eventually.
The practical move is simple: go test it. Open Ads Manager, find Manus under Tools, and run a report on your active campaigns. You don’t need a strategy or a framework—just see what it finds.
If you manage Meta campaigns for clients or for your own company, this is an efficiency multiplier worth understanding before your competitors do.
— Torsten and Peter
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